The purpose of this site is to help consumers maneuver through the world of ethical and sustainable fashion and beauty. This site is intended to be an informational resource and a stepping stone as you continue your considerate consumer journey.
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The sad truth is that the fashion and beauty industries need to make some major changes to their practices. Here are just a few facts related to the power of fashion:
* Fashion is the world’s third largest industry, behind auto and electronics.
* 150 billion items of clothing are delivered out of factories annually.
* Americans alone toss around 14 million tons of garments each year.
* Fashion is one of the most polluting industries in the world.
I am not here to cast judgement on your choices as a consumer, my goal is that together we can all help each other make more mindful purchases for the greater good. Please comment or contact me if you have a brand or story that you would like to see featured on this site.
